EVEN SMALL COMPANIES CAN HAVE BIG PR PROBLEMS
We often read about big companies having a crisis that threatens their business. But what about small business? Truth be told, a small business may face even bigger problems since its revenue and profit margins usually are based on a much smaller operation and often precarious financial situation. As a result, even a small problem can derail the most successful small business. Smart companies have a crisis plan prepared. Learn how to create one.